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Sample ATS-friendly CV: Digital Marketing Manager

Pick a role and we'll show you what a strong, ATS-friendly CV for it looks like: the skills, projects and keywords recruiters look for. Use it as a template, then come back and check yours for free.

[Your Name]

Digital Marketing Manager · Performance & Growth

[City] · [email@example.com] · [Phone] · [linkedin.com/in/yourname]

Summary

Digital marketer with 5 years planning and optimising paid and organic campaigns. Data-driven about conversion and cost per lead, and experienced in managing agencies, budgets and creative.

Skills

Google Ads & Meta Ads · SEO & content marketing · Google Analytics 4 · Conversion-rate optimisation · Email & marketing automation · Budget planning · Landing page testing · Agency management

Experience

Digital Marketing Manager2022 – Present

[Company], [City]

Managed a ₹50 L monthly ad budget and cut cost per lead by 32% in 6 months.
Grew organic traffic 2.5x in a year through an SEO and content plan.
Ran 30+ landing page tests that lifted conversion rate from 3.1% to 5.4%.

Digital Marketing Executive2019 – 2022

[Company], [City]

Ran search and social campaigns that generated 8,000 qualified leads a year.
Built automated email journeys with a 28% average open rate.

Projects

Performance campaign relaunch

Google Ads, Meta Ads, GA4

Rebuilt account structure and audiences for a lead-gen business, cutting cost per lead by 32% in 6 months.

SEO content hub

Ahrefs, WordPress, Search Console

Planned and published 40 articles around buyer questions, growing organic traffic 2.5x in a year.

Education

MBA, Marketing / BBA — [University], 2019

Certifications

Google Ads Search Certification
Meta Certified Digital Marketing Associate

Keywords recruiters search for

Use the ones that are true for you, in the same words.

Digital marketing
Google Ads
Meta Ads
SEO
SEM
Google Analytics
Content marketing
Email marketing
Conversion rate optimisation
Marketing automation
ROI

What each section is for

Summary: Three lines: role title, years of experience, and the two or three strengths the job ad asks for.
Skills: Use the exact wording from job ads ("Power BI", not "BI tools"). ATS filters match words, not meaning.
Experience: Most recent first. Each bullet: action verb, what you did, and a number that shows the result.
Projects: Show the tools you used and the outcome. This is where freshers and career-changers prove their skills.
Education: Degree, subject, institution, year. Keep it to one line once you have work experience.
Certifications: List the full official name so it matches what recruiters search for.

ATS formatting checklist

One column, no tables, text boxes, images or icons
Standard headings: Summary, Skills, Experience, Projects, Education
A plain font (Arial, Calibri) at 10–12 pt
Dates in one format, e.g. 2022 – Present
Contact details in the body, not the page header
Save as a text-based PDF or Word file, never a scanned image
Tailor the keywords to each job you apply for

This is an example. Replace everything in [brackets] and every number with your own, true details.

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Sample ATS-friendly CV: Digital Marketing Manager

Pick a role and we'll show you what a strong, ATS-friendly CV for it looks like: the skills, projects and keywords recruiters look for. Use it as a template, then come back and check yours for free.